Tuesday, December 24, 2019

War from Myceneans to Rome Essay - 1405 Words

WAR FROM MYCENEANS TO ROME The modern day soldier did not arrive at the current level of training methods overnight. Throughout history warfare techniques and strategies have evolved from the earliest primitive battles to the latest technologies. The only way to learn about war is to study the past engagements and lessons learned. There are nine principles of war as follows: Objective, Offensive, Mass, Economy of force, Maneuver, Unity of command, Security, Surprise, and Simplicity. These are the areas of study in order to gain a better understanding of what to do and what to avoid during any engagement. nbsp;nbsp;nbsp;nbsp;nbsp;The battles from yesterday differ from those in recent years and today, because the more primitive†¦show more content†¦nbsp;nbsp;nbsp;nbsp;nbsp; The Persian Imperial soldier used a different weapon, the bow, and preferred to engage the enemy from a distance. Although the average soldier also wielded a spear and a knife for close combat, the standard scheme was to launch a barrage of arrows from a safe distance from the Mycenean phalanx. A Persian foot soldier as well as a cavalry soldier usually wore little armor as opposed to the Mycenean infantry soldier. nbsp;nbsp;nbsp;nbsp;nbsp;The Persians launched an offensive effort against Greece to stop the eventual takeover of their soil. The most noteworthy fact of the Persian Wars is that the Greek armies never launched an offensive attack on the Persians, but instead kept to defensive positions that protected them from wide open areas and the Persian assaults. The Persian Wars did expose a weakness; the Greek states were unprepared to cooperate together as a coalition against an outsider’s attack. nbsp;nbsp;nbsp;nbsp;nbsp;The problem of the city-states not cooperating was resolved by forming a new alliance, the Delian League, which was converted into the Athenian Empire. 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Monday, December 16, 2019

The Vampire Diaries The Struggle Chapter Five Free Essays

November 2, Saturday Dear Diary, This morning I woke up and felt so strange. I don’t know how to describe it. On the one hand, I was so weak that when I tried to stand up my muscles wouldn’t support me. We will write a custom essay sample on The Vampire Diaries: The Struggle Chapter Five or any similar topic only for you Order Now But on the other hand I felt†¦ pleasant.So comfortable , sorelaxed. As if I were floating on a bed of golden light. I didn’t care if I never moved again. Then I remembered Stefan, and I tried to get up, but Aunt Judith put me back to bed. She said Bonnie and Meredith had left hours ago, and that I’d been so fast asleep they couldn’t wake me. She said what I needed was rest. So here I am. Aunt Judith brought the TVin,but I don’t care about watching it. I’d rather lie here and write, or just lie here. November 3,Sunday (10:30 p.m.) I’ve just read over yesterday’s entry and I’m shocked. What was wrong with me? I broke off in the middle of a sentence, and now I don’teven know what I was going to say. And I didn’texplain about my new diary or anything. I must have been completely spaced out. Anyway, this is the official start of my new diary. I boughtthis blank book at the drugstore. It’s not as beautiful as the other one, but it will have to do. I’ve given up hope of ever seeing my old one again. Whoever stole it isn’t going to bring it back. But when I think of them reading it, all my inner thoughts and my feelings about Stefan, I want to kill them. While simultaneously dying of humiliation myself. I’m not ashamed of the way I feel about Stefan. But it’s private. And there are things in there, about the way it is when we kiss, when he holds me, that I know he wouldn’t want anybody else to read. Of course, it hasn’t got anything about his secret in it. I hadn’t found that out yet. It wasn’t until I did that I really understood him, and we got together, really together, at last. Now we’re part of each other. I feel as if I’ve been waiting for him all my life. Maybe you think I’m terrible for loving him, considering what he is. He can be violent, and I know there are some things in his past that he’s ashamed of. But he could never be violent toward me,and the past is over. He has so much guilt and he hurts so much inside. I want to heal him. I don’t know what will happen now; I’m just so glad that he’s safe. I went to the boarding house today and found out that the police had been there yesterday. Stefan was still weak and couldn’t use his Powers to get rid of them, but they didn’t accuse him of anything. They just asked questions. Stefan says they acted friendly, which makes me suspicious. What all the questions really boil down to is: where were you on the night the old man was attacked under the bridge, and the night Vickie Bennett was attacked in the ruined church, and the night Mr. Tanner was killed at school? They don’t have any evidence against him. So the crimes started right after he came to Fell’s Church, so what? That’s not proof of anything. So he argued with Mr. Tanner that night. Again, so what? Everybody argued with Mr. Tanner. So he disappeared after Mr. Tanner’s body was found. He’s back now, and it’s pretty clear that he was attacked himself, by the same person who committed the other crimes. Mary told the police about the condition he was in. And if they ever ask us, Matt and Bonnie and Meredith and I can all testify how we found him. There’s no case against him at all. Stefan and I talked about that, and about other things. It was so good to be with him again, even if he did look white and tired. He still doesn’t remember how Thursday night ended, but most of it is just as I suspected. Stefan went to find Damon Thursday night after he took me home. They argued. Stefan ended up half-dead in a well. It doesn’t take a genius to figure out what happened in between. I still haven’t told him that I went looking for Damon in the graveyard Friday morning. I suppose I’d better do it tomorrow. I know he’s going to be upset, especially when he hears what Damon said to me. Well, that’s all. I’m tired. This diary is going to be well-hidden, for obvious reasons. P.S. I wonder who our new European history teacher will be? She tucked the diary under her mattress and turned out the light. Elena walked down the hallway in a curious vacuum. At school she was usually peppered with greetings from all sides; it was â€Å"hi, Elena,† after â€Å"hi, Elena,† wherever she went. But today eyes slid away furtively as she approached, or people suddenly became very busy doing something that required them to keep their backs to her. It had been happening all day long. She paused in the doorway of the European history classroom. There were several students already sitting down, and at the chalkboard was a stranger. He looked almost like a student himself. He had sandy hair, worn a little long, and the build of an athlete. Across the board he had written â€Å"Alaric K. Saltzman.† As he turned around, Elena saw that he also had a boyish smile. He went on smiling as Elena sat down and other students filed in. Stefan was among them, and his eyes met Elena’s as he took his seat beside her, but they didn’t speak. No one was talking. The room was dead silent. Bonnie sat down on Elena’s other side. Matt was only a few desks away, but he was looking straight ahead. The last two people to come in were Caroline Forbes and Tyler Smallwood. They walked in together, and Elena didn’t like the look on Caroline’s face. She knew that catlike smile and those narrowed green eyes all too well. Tyler’s handsome, rather fleshy features were shining with satisfaction. The discoloration under his eyes caused by Stefan’s fist was almost gone. â€Å"Okay, to start off, why don’t we put all these desks in a circle?† Elena’s attention snapped back to the stranger at the front of the room. He was still smiling. â€Å"Come on, let’s do it. That way we can all see each other’s faces when we talk,† he said. Silently, the students obeyed. The stranger didn’t sit at Mr. Tanner’s desk; instead, he pulled a chair to the circle and straddled it backward. â€Å"Now,† he said. â€Å"I know you all must be curious about me. My name’s on the board: Alaric K. Saltzman. But I want you to call me Alaric. I’ll tell you a little more about me later, but first I want to give you a chance to talk. â€Å"Today’s probably a difficult day for most of you. Someone you cared about is gone, and that must hurt. I want to give you a chance to open up and share those feelings with me and with your classmates. I want you to try to get in touch with the pain. Then we can start to build our own relationship on trust. Now They stared at him. No one so much as moved an eyelash. â€Å"Well, let’s see†¦ what about you?† Still smiling, he gestured encouragingly to a pretty, fair-haired girl. â€Å"Tell us your name and how you feel about what’s happened.† Flustered, the girl stood. â€Å"My name’s Sue Carson, and, uh†¦Ã¢â‚¬  She took a deep breath and went doggedly on. â€Å"And I feelscared. Because whoever this maniac is, he’s still loose. And next time it could be me.† She sat down. â€Å"Thank you, Sue. I’m sure a lot of your classmates share your concern. Now, do I understand that some of you were actually there when this tragedy occurred?† Desks creaked as students shifted uneasily. But Tyler Smallwood stood up, his lips drawing back from strong white teeth in a smile. â€Å"Most of us were there,† he said, and his eyes flickered toward Stefan. Elena could see other people following his gaze. â€Å"I got there right after Bonnie discovered the body. And what I feel is concern for the community. There’s a dangerous killer on the streets, and so far nobody’s done anything to stop him. And – † He broke off. Elena wasn’t sure how, but she felt Caroline had signaled him to do it. Caroline tossed back gleaming auburn hair and recrossed her long legs as Tyler took his seat again. â€Å"Okay, thank you. So most of you were there. That makes it doubly hard. Can we hear from the person who actually found the body? Is Bonnie here?† He looked around. Bonnie raised her hand slowly, then stood. â€Å"Iguess I discovered the body,† she said. â€Å"I mean, I was the first person who knew that he was really dead, and not just faking.† Alaric Saltzman looked slightly startled. â€Å"Not just faking? Did he often fake being dead?† There were titters, and he flashed that boyish smile again. Elena turned and glanced at Stefan, who was frowning. â€Å"No – no,† said Bonnie. â€Å"You see, he was a sacrifice. At the Haunted House. So he was covered with blood anyway, only it was fake blood. And that was partly my fault, because he didn’t want to put it on, and I told him he had to do it. He was supposed to be a Bloody Corpse. But he kept saying it was too messy, and it wasn’t until Stefan came and argued with him – † She stopped. â€Å"I mean, we talked to him and he finally agreed to do it, and then the Haunted House started. And a little while later I noticed that he wasn’t sitting up and scaring the kids like he was supposed to, and I went over and asked him what was wrong. And he didn’t answer. He just – he just kept staring at the ceiling. And then I touched him and he – it was terrible. His head just sort offlopped †¦Ã¢â‚¬  Bonnie’s voice wavered and gave out. She gulped. Elena was standing up, and so were Stefan and Matt and a few other people. Elena reached over to Bonnie. â€Å"Bonnie, it’s okay. Bonnie, don’t; it’s okay.† â€Å"And blood got all over my hands. There was blood everywhere, so much blood†¦Ã¢â‚¬  She sniffed hysterically. He stood up and paced around the center of the circle, his hands opening and shutting nervously. Bonnie was still sniffling softly. â€Å"I know,† he said, the boyish smile coming back full force. â€Å"I’d like to get our student-teacher relationship off to a good start, away from this whole atmosphere. How about if you all come around to my place this evening, and we can all talk informally? Maybe just get to know each other, maybe talk about what happened. You can even bring a friend if you want. How about it?† There was another thirty seconds or so of staring. Then someone said, â€Å"Your place?† â€Å"Yes†¦ oh, I’m forgetting. Stupid of me. I’m staying at the Ramsey house, on Magnolia Avenue.† He wrote the address on the board. â€Å"The Ramseys are friends of mine, and they loaned me the house while they’re on vacation. I come from Charlottesville, and your principal called me Friday to ask me if I could take over here. I jumped at the chance. This is my first real teaching job.† â€Å"Oh, that explains it,† said Elena under her breath. â€Å"Does it?† said Stefan. â€Å"Anyway, what do you think? Is it a plan?† Alaric Saltzman looked around at them. No one had the heart to refuse. There were scattered â€Å"yeses† and â€Å"sures.† â€Å"Great, then it’s settled. I’ll provide the refreshments, and we’ll all get to know each other. Oh, by the way†¦Ã¢â‚¬  He opened a grade book and scanned it. â€Å"In this class, participation makes up half your final grade.† He glanced up and smiled. â€Å"You can go now.† â€Å"The nerve of him,† somebody muttered as Elena went out the door. Bonnie was behind her, but Alaric Saltzman’s voice called her back. â€Å"Would the students who shared with us please stay behind for a minute?† Stefan had to leave, too. â€Å"I’d better go check about football practice,† he said. â€Å"It’s probably canceled, but I’d better make sure.† Elena was concerned. â€Å"If it’s not canceled, do you think you’re feeling up to it?† â€Å"I’ll be fine,† he said evasively. But she noticed that his face still looked drawn, and he moved as if he were in pain. â€Å"Meet you at your locker,† he said. She nodded. When she got to her locker, she saw Caroline nearby talking to two other girls. Three pairs of eyes followed Elena’s every move as she put away her books, but when Elena glanced up, two of them suddenly looked away. Only Caroline remained staring at her, head slightly cocked as she whispered something to the other girls. Elena had had enough. Slamming her locker, she walked straight toward the group. â€Å"Hello, Becky; hello, Sheila,† she said. Then, with heavy emphasis: â€Å"Hello, Caroline.† â€Å"What’s going on?† she demanded. â€Å"Going on?† Caroline was obviously enjoying this, trying to draw it out as long as possible. â€Å"Going on with who?† â€Å"With you, Caroline. With everybody. Don’t pretend you’re not up to something, because I know you are. People have been avoiding me all day as if I had the plague, and you look like you just won the lottery. What have you done?† Caroline’s expression of innocent inquiry slipped, and she smiled a feline smile. â€Å"I told you when school started that things were going to be different this year, Elena,† she said. â€Å"I warned you your time on the throne might be running out. But it isn’tmy doing. What’s happening is simply natural selection. The law of the jungle.† â€Å"And just whatis happening?† â€Å"Well, let’s just say that going out with a murderer can put a cramp in your social life.† Elena’s chest tightened as if Caroline had hit her. For a moment, the desire to hit Caroline back was almost irresistible. Then, with the blood pounding in her ears, she said through clenched teeth, â€Å"That isn’t true. Stefan hasn’t done anything. The police questioned him, and he was cleared.† Caroline shrugged. Her smile now was patronizing. â€Å"Elena, I’ve known you since kindergarten,† she said, â€Å"so I’ll give you some advice for old times’ sake: drop Stefan. If you do it right now you might just avoid being a complete social leper. Otherwise you might as well buy yourself a little bell to ring in the street.† Rage held Elena hostage as Caroline turned and walked away, her auburn hair moving like liquid under the lights. Then Elena found her tongue. â€Å"Caroline.† The other girl turned back. â€Å"Are you going to go to that party at the Ramsey house tonight?† â€Å"I suppose so. Why?† â€Å"Because I’ll be there. With Stefan. See you in the jungle.† This time Elena was the one to turn away. The dignity of her exit was slightly marred when she saw a slim, shadowed figure at the far end of the hallway. Her step faltered for an instant, but as she drew closer she recognized Stefan. She knew the smile she gave him looked forced, and he glanced back toward the lockers as they walked side by side out of the school. â€Å"So football practice was canceled?† she said. He nodded. â€Å"What was that all about?† he said quietly. â€Å"Nothing. I asked Caroline if she was going to the party tonight.† Elena tilted back her head to look at the gray and dismal sky. She remembered what he had told her in his room. He could see better than a human, and hear better, too. Well enough to catch words spoken down forty feet of corridor? â€Å"Yes,† she said defiantly, still inspecting the clouds. â€Å"And that’s what made you so angry?† â€Å"Yes,† she said again, in the same tone. She could feel his eyes on her. â€Å"Elena, that’s not true.† â€Å"Well, if you can read my mind, you don’t need to ask me questions, do you?† They were facing each other now. Stefan was tense, his mouth set in a grim line. â€Å"You know I wouldn’t do that. But I thought you were the one who was so big on honesty in relationships.† â€Å"All right. Caroline was being her usual bitchy self and shooting her mouth off about the murder. So what? Why do you care?† â€Å"Because,† said Stefan simply, brutally, â€Å"she might be right. Not about the murder but about you. About you and me. I should have realized this would happen. It’s not just her, is it? I’ve been sensing hostility and fear all day, but I was too tired to try and analyze it. They think I’m the killer and they’re taking it out on you.† â€Å"What they think doesn’t matter! They’re wrong, and they’ll realize that eventually. Then everything will be the way it was again.† A wistful smile tugged at the corner of Stefan’s mouth. â€Å"You really believe that, don’t you?† He looked away, and his face hardened. â€Å"And what if they don’t? What if it only gets worse?† â€Å"What are you saying?† â€Å"It might be better†¦Ã¢â‚¬  Stefan took a deep breath and continued, carefully. â€Å"It might be better if we didn’t see each other for a while. If they think we’re not together, they’ll leave you alone.† She stared at him. â€Å"And you think you could do that? Not see me or talk to me for however long?† â€Å"If it’s necessary – yes. We could pretend we’ve broken up.† His jaw was set. Elena stared another moment. Then she circled him and moved in closer, so close that they were almost touching. He had to look down at her, his eyes only a few inches from her own. â€Å"There is,† she said, â€Å"only one way I’m going to announce to the rest of the school that we’ve broken up. And that’s if you tell me that you don’t love me and you don’t want to see me. Tell me that, Stefan, right now. Tell me that you don’t want to be with me any more.† He’d stopped breathing. He stared down at her, those green eyes striated like a cat’s in shades of emerald and malachite and holly green. She never got to finish the sentence. It was cut off as his mouth descended on hers. How to cite The Vampire Diaries: The Struggle Chapter Five, Essay examples

Sunday, December 8, 2019

Is Anybody Listening I Mean Really Listening Essay Example For Students

Is Anybody Listening I Mean Really Listening Essay Is Anybody Listening, I Mean Really Listening?I like to listen. I have learned a great deal from listening carefully. Most people never listen. Ernest Hemingway. Often when a misunderstanding occurs, it is attributed to a lack of communication, which most of the time implies that whoever was delivering the message did not do an effective job. But what about the other side, the listener?Listening is important. It is the communication skill most often used in human interaction. Between 45 and 55 percent of peoples communication time will be spent in listening to others (Curtis, Floyd and Winsor, p. 56). As our textbooks tell us, listening is not a skill that most people perform well. It is difficult to define listening. We could say that it is a receiver orientation to the communication process, since communication involves both a source and a receiver, listening consists of roles receivers play in the communication process. Listening is a process that includes attending, perceiving, i nterpreting, assessing, and responding (Barker and Gaut, p. 47). Our own listening habits have been developed since we were born. Such habits are so well established that we perform them without thinking. Unfortunately, such habits are usually undesirable and lead to poor listening. There are a number of reasons for ineffective listening. They do not apply equally to all listeners and the degree to which they do apply will vary from different situation, speaker, and topic. But, I think, they represent common and important reasons for ineffective listening. Rehearsing your whole attention is designing and preparing what to say next. You look interested, but your mind is miles away because you are thinking about the next comment. Judging negatively labeling people can be lead to trouble. Everyone has biases, but it leads to ineffective listening. Lets say you hear a speaker discuss an idea that you do not like, you might stop paying attention to that speaker, you might distort the message, in which case you would fail to understand the message bec ause of prejudgment. This could cause your evaluation of the speaker or the message to be unfair or in error. A good rule of effective listening is that judgements should only be made after you have heard and evaluated the content of the message. Identifying you take everything people tell you and refer it back to your own experience. They may want to tell you about a cars braking system, but that reminds you of your car accident. You launch into your story before they finish theirs. Talking rather than listening we love to hear our own voice and feel that our comments and ideas are always right. We picture ourselves as the great problem solver. We are so good that we only have to hear a few sentences and we begin searching for the right advice. The problem is that while we are coming up with suggestions, we may have missed what is most important. Have you ever been in a situation where a person argues and debates with the other people in the group, making the other people feel as if they are not being heard, because that one person is so quick to disagree? It seems as though that persons main focus is on finding things to disagree with. Filtering we usually filter out messages and listen only to those topics and materials that we want to hear. We will stop paying attention to those topics that we do not want to hear, such as messages that criticize us. Then we cannot be corrected, and we cannot take suggestions to change. Placation we have been taught to be nice, pleasant and supportive to others, we seldom criticize others especially when others are telling us things that we want to hear. Sometimes too quick an acceptance of these messages that tell us what we like and want to hear can lead to serious problems. We may half-listen just enough to get the drift, but not really involved. We should be careful to pay attention, to comprehend, and then to analyze and evaluate what the speaker is saying. Distraction a distraction is anything that pulls your att ention away from that which you want, or need, to pay attention to. It is difficult to avoid distraction. There may be distraction in the environment and within you day dreaming. When we dream, we pretend to listen but we actually drift about in our interior fantasies. Instead of disciplining ourselves to truly concentrate on the input, we turn the channel to a more entertaining subject. We may have missed some important points while we are dreaming. This is a major reason for ineffective listening. Now that I have looked at some of the blocks for effective listening, I would like to look at ways to improve our listening skills. Like any other skill, the first step to improve listening is to understand what you can do or stop doing in order to get better. The second step is to practice the new skill over and over again to make it a habit. The first step toward more effective listening, is paying increased attention. Attention is your focus to the speaker and their material and keep ing the focus. Paying close attention helps us to keep the verbal and nonverbal stimuli in our long-term memory. We are then able to compare the information with new and old materials. If this is not done, then information not stored in long term memory will be lost in a second and you will not be able to understand the content because you will not remember it. Everyone can increase attention by realizing its importance, avoiding the common tendency to day dream, fighting the tendency to give in to external and internal distractions, removing the distractions if possible or learning to listen over the distraction. We all have the ability to listen to and understand a speaker, even when there are major distractions. The second step to improve your listening skills, is to understand nonverbal communication. Nonverbal communication is any communication expressed not in words but in body motion, paralanguage, proxemics, or environmental. Nonverbal communication serves a variety of funct ions, which repeats, contradict, substitutes, complement, accent, or regulate verbal communication. How we say, something to others is often more important than what we say. Verbal and nonverbal behavior are complementary; neither are really complete without the otherThe third step would be to increase our ability to comprehend verbal symbols, or messages. Remember communication is a two-way process, it is the speakers responsibility to make themselves clear and meaningful, but it is also the listeners same responsibility to understand what the speaker is saying. This step can be accomplished by: 1) increasing the quality and quantity of our experience, 2) learning to use context as a means of increasing our understanding, 3) keeping our bias away, 4) improving our vocabulary and 5) using feedback to confirm our interpretation. The last step to improve listening skills is analysis and evaluation. Once we have given our attention to and understood the speaker, we are now able to anal yze and evaluate the message. When we analyze, we examine the message in order to learn what the meanings are. Evaluation is the rendering of judgement to decide the value of the message. This requires us to examine the speakers support and reasoning, such as data, conclusion, reasoning process, examples and statistics. In conclusion, effective listening will benefit you as well as those around you. It breaks up the barriers between people. We can understand each other more. It minimizes the losses of potential revenues, which may result from sending the customer the wrong product. It prevents miscommunication of objectives and priorities among people. It also prevents time lost because of having to recommunicate a second or third time to get things straightened out. To listen effectively, a person must be positive, active, prevent the blocks mentioned before, pay attention to the speaker, and be able to analyze after understanding. This is not an easy skill, but it is the most fund amental and powerful skill we can have. When a person is willing to stop talking or thinking and begin to really listen to other people, all of our interactions will become easier, and our communication problems are all but eliminated. Bibliography:Works CitedBarker, Larry L. and Gaut, Deborah A.. Communication. Boston: Allyn and Bacon, 1996. .ub2a01532fc1b8fc6d7518f041986bd0c , .ub2a01532fc1b8fc6d7518f041986bd0c .postImageUrl , .ub2a01532fc1b8fc6d7518f041986bd0c .centered-text-area { min-height: 80px; position: relative; } .ub2a01532fc1b8fc6d7518f041986bd0c , .ub2a01532fc1b8fc6d7518f041986bd0c:hover , .ub2a01532fc1b8fc6d7518f041986bd0c:visited , .ub2a01532fc1b8fc6d7518f041986bd0c:active { border:0!important; } .ub2a01532fc1b8fc6d7518f041986bd0c .clearfix:after { content: ""; display: table; clear: both; } .ub2a01532fc1b8fc6d7518f041986bd0c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub2a01532fc1b8fc6d7518f041986bd0c:active , .ub2a01532fc1b8fc6d7518f041986bd0c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub2a01532fc1b8fc6d7518f041986bd0c .centered-text-area { width: 100%; position: relative ; } .ub2a01532fc1b8fc6d7518f041986bd0c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub2a01532fc1b8fc6d7518f041986bd0c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub2a01532fc1b8fc6d7518f041986bd0c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub2a01532fc1b8fc6d7518f041986bd0c:hover .ctaButton { background-color: #34495E!important; } .ub2a01532fc1b8fc6d7518f041986bd0c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub2a01532fc1b8fc6d7518f041986bd0c .ub2a01532fc1b8fc6d7518f041986bd0c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub2a01532fc1b8fc6d7518f041986bd0c:after { content: ""; display: block; clear: both; } READ: Naive Realism EssayCurtis, D. B., Floyd, J. J., and Winsor, J. L. Business and Professional Communication. NewYork: Harper Collins, 1992.

Sunday, December 1, 2019

Up to what extent are Human Rights an obstruction Essay Example For Students

Up to what extent are Human Rights an obstruction Essay to the fight against terrorism? Ever since the birth of modern democracies and especially after the development of social, civil and human rights and their incorporation into the states legal and constitutional instrumentation, terrorism has been a distressing problem for both individual states and the international community as a whole. Terrorism is not only an undemocratic means to reach certain political or social objectives, but it is also an anti-democratic phenomenon. Hence states have found, both in the domestic and international sphere, great difficulties in rooting out the problem within so-called democratic boundaries. The importance of certain rights, enshrined in international treaties and within most states constitutional machinery, coupled with the complications of combating the phenomenon of terrorism within the legal, political and social framework of democracy, have combined to produce certain legally enforceable rights under which certain terrorist activities have found protection. It is therefore worthwhile to put forward the question of whether certain provisions in Human Rights legislation pose an effective barrier against certain anti-terrorist policies conducted by individual states, and whether this is just a side-effect of the importance of the protection of Human Rights throughout states world-wide. We will write a custom essay on Up to what extent are Human Rights an obstruction specifically for you for only $16.38 $13.9/page Order now Individual states form their own policies against terrorism, subject to the limits imposed by constitutional restrictions and those treaties entered by those, which concern this issue. Perhaps the most illustrative example of this situation are the states party to the European Convention of Human Rights. The European Convention of Human Rights enshrines certain inalienable rights of the individual, and it is enforced through the mechanisms of the European Court of Human Rights. Every citizen who holds the nationality of a member state or who has sufficient interest in the case may forward a claim to the European Court based on any alleged breach of an article of the Convention. During the past years, instances of suspected terrorists or individuals connected with terrorist activities bringing claims before this Court have taken place, and a certain number of articles have come under scrutiny of the Courts in relation with anti-terrorist policies or actions. Additionally, other articles have not yet been used in this line of complaints, and yet could pose another set of difficulties in the states fight against terrorism if invoked for the protection of certain activities and given individuals. The European Convention of Human Rights (ECHR) has therefore affected measures touching three main spheres in individual European states anti-terrorist measures: legislation, police procedures and certain limitations on citizens democratic rights. Legislation lies at the core of any states policy in combating terrorism within its own frontiers. In passing certain laws, the state does not only empower its organisms in their capacities, but also legitimises its actions both legally and morally before its population. Anti-terrorist legislation (or any legislation, for that matter) in any European state must be passed in accordance to its own constitutional provisions and to any external legislation which binds it. Such is the case of the ECHR. In many instances, states have attempted to implement legislation which in its view was constitutional and which has nevertheless been found to be in breach of the Convention. An example of this conflict between domestic legislation and the ECHR is the group of cases which have arisen against the United Kingdom concerning the situation in Northern Ireland, especially regarding the piece of legislation known as the Prevention of Terrorism Act and the Northern Ireland Emergency Provisions Act 1978 These Acts were aimed at furthering army powers of arrest and the searching of premises without warrant, as well as other anti-terrorist measures. The Prevention of Terrorism Act and the Northern Ireland Emergency provisions Act have come to the attention of the European Court mainly through three cases brought before it, concerning alleged breaches of art 5 in all three instances. .u62a32e548e486859b49dfb35a9957bff , .u62a32e548e486859b49dfb35a9957bff .postImageUrl , .u62a32e548e486859b49dfb35a9957bff .centered-text-area { min-height: 80px; position: relative; } .u62a32e548e486859b49dfb35a9957bff , .u62a32e548e486859b49dfb35a9957bff:hover , .u62a32e548e486859b49dfb35a9957bff:visited , .u62a32e548e486859b49dfb35a9957bff:active { border:0!important; } .u62a32e548e486859b49dfb35a9957bff .clearfix:after { content: ""; display: table; clear: both; } .u62a32e548e486859b49dfb35a9957bff { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u62a32e548e486859b49dfb35a9957bff:active , .u62a32e548e486859b49dfb35a9957bff:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u62a32e548e486859b49dfb35a9957bff .centered-text-area { width: 100%; position: relative ; } .u62a32e548e486859b49dfb35a9957bff .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u62a32e548e486859b49dfb35a9957bff .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u62a32e548e486859b49dfb35a9957bff .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u62a32e548e486859b49dfb35a9957bff:hover .ctaButton { background-color: #34495E!important; } .u62a32e548e486859b49dfb35a9957bff .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u62a32e548e486859b49dfb35a9957bff .u62a32e548e486859b49dfb35a9957bff-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u62a32e548e486859b49dfb35a9957bff:after { content: ""; display: block; clear: both; } READ: Blood Analysis EssayArticle 5 of the ECHR protects the individual from arbitrary arrest and detention, providing the citizen with a right to his liberty and security, and establishing the legitimate pathway of legal arrest. The article is divided into five sections, covering prompt information of grounds of arrest, prompt delivery of the prisoner before a judge and his entitlement to trial within a reasonable amount of time, rights of the .

Tuesday, November 26, 2019

Emergence Of Professional Assessment Within Social Work Social Work Essay Essay Example

Emergence Of Professional Assessment Within Social Work Social Work Essay Essay Example Emergence Of Professional Assessment Within Social Work Social Work Essay Essay Emergence Of Professional Assessment Within Social Work Social Work Essay Essay This essay aims to discourse the outgrowth of professional appraisal within societal work and see the part a qualified societal worker is able to offer to the appraisal procedure over that of a well-meaning and skilled unqualified worker. The treatment will be illustrated utilizing appropriate statute law and policy, with mention to service users with larning disablements and older people. The NHS and Community Care Act ( 1990 s. 47 ) places a statutory responsibility on local governments to measure any individual who may be in demand of services. Its induction prompted a sea alteration from antecedently service-led attacks towards user-led appraisal, advancing client demand and positions ( Branfield and Beresford, 2006 ) . However, despite being the fastest turning country of societal work, the protection of grownups is compromised by a deficiency of dedicated, comprehensive statute law. There is, for illustration no grownup equivalent to the Children Act ( 1989 ) to put out statutory responsibilities for local governments. In the absence of such statute law, the Department of Health published the No Secrets counsel ( DH, 2000 ) which makes recommendations for pattern and provides definition for vulnerable grownups as, those in demand of services because of mental or other disablement, age or unwellness, and/or those who are unable to care for themselves or unable to protect themselves from important injury or development. Owing to this, service users with larning disablements and vulnerable older people are likely to fall into said class. In order to discourse appraisal, it is of import to first specify it. Thompson ( 2002 ) refers to the holistic procedure which provides overview of the state of affairs. Crucially, it is merely with this holistic apprehension that practicians can accurately measure which support should be offered, while the process Thompson refers suggests that appraisal should non be an stray juncture. Good appraisal hence requires several phases ; viz. readying, informations aggregation, burdening so analysis of the information gained and in conclusion utilizing this information to inform intercession ( Milner and OBryne, 2009 ) . While these phases are non uniformly adhered to, they provide a procedure which validates the importance of holistic appraisal which is flexible, brooding and multi-agency ( Beckett, 2010 ) . Lack of multi-agency working is commonplace when bureaus fail ( DH, 2001 ) , and the serious instance reappraisal of Steven Hoskin, a vulnerable adult male with learning troubles who was abused, tortured and finally murdered ( BBC, 2007 ) , found overpowering grounds that bureaus were working in isolation, non sharing information and therefore neglecting to run into the demands deemed necessary in No Secrets ( DH, 2000 ) . Steven s reappraisal indicates bureaus were familiar with his exposure every bit good as the hazard posed by his relationship with Darren Stewart, a adult male with a diagnosed personality upset and history of anti-social behavior. Assessment in any instance, but peculiarly in complex 1s such as Steven s require bureaus to work together, intending societal workers must hold entree and overview of all available information in order to accurately measure both service user demands and possible hazards ( Walker and Beckett, 2003 ) . While a societal worker was involved in Steven s instance, the bulk of contact was with helpers who may non hold benefitted from faculties in Inter-Professional Education ( IPE ) which support better apprehension of bureau and professional functions ( Adams et al, 2005 ) . It could therefore argued that a qualified worker would hold understood the importance of sharing information, given that they must besides adhere to societal work Code of Ethical motives which calls for communicating and partnership working, and for bureaus to keep and portion clear, impartial and accurate records ( GCSS, 2002 ) . Sharing information AIDSs professional opinion, regards appraisal and aids deriving a holistic image of service user lives ( Doel and Sharlow, 2005 ) . Despite his built-in exposure, marks bespeaking this were non acknowledged and his serious instance reappraisal indicates that he told of holding no money, increasing his intoxicant ingestion every bit good as multiple calls to the constabulary. Despite constabularies, societal services and Ocean Housing all separately keeping important information sing anti-social behavior at his reference no action was taken. Failure to safeguard persons at hazard contravenes Articles 2 and 3 of the European Convention of Human rights and grownup protection, which like that of a kid, should be triggered when person is at hazard of harm of which there was grounds ( ECHR, 1950 ; DOH, 2000 ) . While independency is encouraged, a categorization of larning disablement should connote support is needed throughout the life-course, most peculiarly for those ( like Steven ) who are without protective societal webs, day-to-day modus operandis and nearby households who are willing to help ( Flynn, 2007 ) . Steven s demands were assessed as substantial and should hold had hebdomadal visits ; nevertheless out of the 18 planned merely 11 took topographic point before support was discontinued by Steven in August 2005. In this clip appraisals were non reviewed and risk appraisals uncompleted, despite FACS counsel saying they should be undertaken even when hazard is low ( DH, 2003 ) . Whilst Steven did hold some contact with Community Care helpers and NHS forces, both were considered un-attuned to his larning disablement, therefore chances to place maltreatment missed and concerns non passed on. Dolgoff et Al ( 2009 ) suggest that practicians will frequently know what the right calls are in pattern owing to gut feelings and Sullivan ( 2011 ) argues experient societal workers can intermix analysis ( such as prioritisation of information and hazard ) with instinct to do determinations in hazardous, complex ad unfamiliar state of affairss. While non sole to qualified staff, the ability to use replete aboard theoretical models, Sullivan arguably places qualified practicians in advantageous places during appraisals. Steven was known to associative with persons presenting as friends who used this place to work and ease maltreatment. Adults with larning disablements have an increased exposure to exploitation and such incidents have since been termed mate offense ( Williams, 2010 ) . Le Riche and Tanner ( 1998 ) recommend that community attention appraisals address countries including presentation, domiciliary cleanliness, and ideally company kept by clients. Stating marks of maltreatment were arguably apparent environmentally, socially and physically and a qualified worker may hold better recognised them and so initiated safeguarding processs as per the societal policy and counsel taught exhaustively in societal work instruction ( DOH, 2000 ; Trevithick, 2005 ) The decease of Gemma Hayter has a figure of tragic similarities to Steven Hoskin, including hapless information sharing ( despite multi-agency engagement ) , failure to reexamine appraisals and associations with known anti-social equals ( 2010 ) . Cardinal to the weaknesss in Gemma s instance nevertheless was the deficiency of lucidity in relation to her status which resulted in her falling through spreads in services. Assessment was refused in August and October 2007 and once more in November 2009 due to the deficiency of a diagnosing of larning disablement and, while she was assessed in 2008 by mental wellness services ; this was non referred on for societal attention appraisal. Appraisal at these occasions may hold identified demand and hazards related to societal operation every bit good as potentially recognizing of the hazard associated with her exploitatory equal group. Arguably personalisation may hold better supported Gemma as it assesses demand and hazard on exposure non me rely medical conditions every bit good as recognise client position and supply liberty ( Faulkner and Sweeney, 2011 ) . While preoccupation with hazard can ensue in those so defined being excluded from decision-making ( Langan and Lindow, 2004 ) ; important to Steven and Gemma s instances are the deductions of the choices made to withdraw with grownup services. While societal workers must recognize service users right to do determinations which may be considered unwise ( DOH, 2005 ) , it must besides be acknowledged that important premises were made about Gemma s mental capacity, despite no appraisal taking topographic point. Indeed, picks in both instances to withdraw were non decently investigated by any of the cardinal bureaus or staff ( Flynn, 2007 ; SCR, 2010 ) . It must be recognised that any individual who has capacity has the right to decline such services ( MHA, 2005 ) , nevertheless, where there is identified hazard the Risk and Choice Framework ( DH, 2007b ) recommends a multi-agency reappraisal meeting should be called to see if alterations can be made to re-engage the client and a haza rd appraisal updated to reflect the determination, which, in Gemma s instance this was non done. Again, a qualified societal worker with cognition of grownup protection and hazard may hold supported this. Many grownups, peculiarly those with learning troubles are capable to multiple subjugations, likely to populate in poorness and be exceptionally socially excluded ( Flynn, 2007 ; p. 21 ) . Awareness of this possible impact is indispensable to the function of societal work, and one could reason that without cognition and preparation of anti-oppressive pattern ( AOP ) , unqualified practicians are at hazard of appraisals which may be insensitive but besides damaging to both their relationship and to the service user s results ( Laird, 2007 ) . Jupp ( 2005 ) states that appraisal must be a procedure of alteration with the service user at the Centre ; necessitating practicians to hold an apprehension of how the impact of power instabilities. However, given service user demands are efficaciously graded utilizing the Fair Access of Care Services protocols ( DOH, 2010 ) ; the procedure can be disempowering, potentially perpetuate feelings of subjugation and appear contrary to AOP values ( Braye and Preston-Shoot, 2003 ) . The decease of JK , a 76 adult female who lived on her ain in Cornwall prompted a serious instance reappraisal which found two nucleus appraisals were undertaken by unqualified staff despite assorted wellness and societal demands which would inherently do appraisal more challenging ( SCR, 2009 ) . While the National Framework for Older Peoples ( 2001 ) provinces risk can be self-determined ; JK s workers were reported as baffled between pick and hazard despite concerns being raised by her household sing exposure, hazard of fiscal development and the conditions at her place which were reported to be both unhygienic and insecure. A qualified worker with the accomplishments and cognition of identifying and measuring hazard and apprehension of safeguarding processs possibly would hold initiated processs for safeguarding every bit, while JK possesses the right to remain at place, she is at hazard by virtuousness of possible fiscal maltreatment reported. However, despite contact with un qualified workers, hazards were non considered and safeguarding processs non initiated in line with protocol ( DH, 2000 ; DH, 2001 ) . It is of import that societal workers operate a two manner duologue, listening to and understanding service user positions every bit good as pass oning comprehension of the client s wants and feelings without doing premises about depleted capacity ( Richards, 2000 ) . However, while there were no reported concerns in relation to a capacity, appraisal was non undertaken by a appropriately qualified worker therefore, whilst JK wished to stay at place, it would hold been the duty of a qualified worker to guarantee that she understood the effects of these determinations ( DOH, 2005 ) . Bing person-centred in appraisal is of import when working with older people and Smale and Tuson ( 1993 ) discourse the usage of an exchange theoretical account as the default place in appraisal as it assumes the service user, justly, as the expert in their life. Knowledge of such theoretical accounts and theories are taught in societal work instruction and have added value in pattern with older people as practicians face extra struggle as older people s relationships with services can frequently be negative ; linked to neglecting wellness ( mentally and physically ) , poorness and old age ( Richards, 2000 ) . While Puting Peoples foremost ( DH, 2007 ) asks that control is passed back to service users, appraisal can hence be associated with farther loss of independency and considered something to fear intending societal workers must be cognizant of the potentially detrimental impact this may hold on power kineticss ( Kaufman, 1994 ; Seale, 1996 ) . Morrow-Howell ( 1992 ) raises conc erns that unqualified workers can overlook of import issues sing older people, and a qualified worker with apprehension of Ecological Theory may hold recognised the importance of JK s isolation and limited micro-systems interaction on her wellbeing. As such they may hold capitalised on strong familial bonds and back uping visits to from household and to community Centres ( Bronfenbrenner, 1979 ; Greene and Watkins, 1998 ) . While JK was recognised as disputing to prosecute, appraisal can function as an intercession itself ( Mellor and Soloman, 1992 ) and offered an chance to speak which can back up a narrative which enables self-problem resolution and katharsis ( Blaug, 1995 ) . Whilst non ever easy ( Birchall and Simmonds, 2004 ) , a qualified societal worker may hold been better equipt to cover with JK disputing behavior and reluctance to prosecute by utilizing their interpersonal accomplishments to suitably disputing, show sensitiveness, regard and positive respect and guarantee positive and synergistic organic structure linguistic communication through eyes contact and active hearing which reflect accomplishments gained through prosecuting service user faculties in societal work preparation ( Egan, 1986 ) . Supplying older people the services and safety they require necessitates a professional and caring substructure which promotes information sharing and professional treatment nevertheless, Manthorpe and Martineau ( 2011 ) indicate that the bulk of serious instance reviews place shortages in interagency communicating and a deficiency of lucidity as to take bureau as common topographic point despite inclusion in No Secrets ( Penhale et Al, 2007 ; 2000 ) . JK s serious instance reappraisal indicates that referrals were non acknowledged and a deficiency of ownership or lead professional ; assessors hence should hold used the relevant policies including Single appraisal procedure ( DH, 2003b ) ; local safeguarding processs, Mental Capacity Act ( 2005 ) and terminal of life programs which would hold both indicated bureau answerability and potentially afforded JK a more dignified decease by consideration of alleviative attention during her last four hebdomads when her wellness deteriorated. A recent study undertaken by Community Care ( 2010 ) found that, of people asked ; 42 % of appraisals were undertaken by unqualified societal workers. Such determinations have been justified on the premiss that this allows qualified workers to concentrate on more complex affairs proposing a reactive, instead than proactive attack to societal work with grownups ( Barclay, 1982 ; Dickens, 2010 ) . Indeed, while the Single Assessment Process ( DH, 2003b ) provinces that assessment must be carried out by a competent, trained professional regardless of qualified position, appraisal requires practicians to do of import opinions which can hold life-changing deductions for service users. It is hence becomes amongst the most ambitious countries of societal work, necessitating accomplishments and cognition which derive from experience and preparation ( Coulshed and Orme, 2006 ) . Despite this, with moves to call-centre manner responsibility squads where unqualified workers are routinely the p oint of first contact for referral, the importance of appraisal is at hazard of being undermined ( McGregor, 2010 ) While it could be argued that such accomplishments, values and cognition discussed in this assignment could be maintained by unqualified staff, there are unimpeachably certain countries of strength which qualified societal worker possess. Nolan et Al, ( 2001 ) discourse how appraisals can be as compromised by resources as by limited cognition and accomplishments hence, while unqualified societal workers may be called on to measure to free up qualified staff, there is a demand to protect the professional nature of societal work, which means guaranting that those who complete appraisals have sufficient preparation that they are able to be held accountable without being scapegoated ( Dustin, 2007 ) . Therefore, while unqualified societal workers do non inherently lack the accomplishments, cognition and values per sae ; without the degree of preparation, ability to reflect, supervising and answerability required by societal work organic structures, unqualified workers themselves are th e 1s who are vulnerable and as such it can be argued that all the same force per unit areas and duty of qualified workers should non be expected of them, which possibly validates the place that appraisals should be carried out by qualified societal workers.

Friday, November 22, 2019

What You Absolutely Need to Know About Changing Careers

What You Absolutely Need to Know About Changing Careers Adaptable. Multi-faceted. Nimble. These flexible qualities are all trending in the current job market- so why is changing careers so difficult? Let’s look at some of the ways you can make a career switch, and get yourself ready to embrace the current job trends and demands. Find Your Career Path(s)Conventional wisdom suggests that we all have a career path, a specific trajectory. You start here, you’ll hit these points along the way, and you’ll end up there. The problem with this is that it sounds great in theory, but more often than not, reality gets in the way: economic downturns, personal life changes, and burnout can all interfere greatly with this linear plan. Plus, many of us choose that career path at a young age, right out of school or as an idealistic twentysomething. Are you the same person you were at 21? I’m not (thank goodness), and as someone with evolving skills and interests, I like to think that I’m not locked into a rigid path.Life coach Roman Krznaric, author of How to Find Fulfilling Work, believes in the concept of â€Å"wide achievers†: the idea that a career can be a composite of diverse jobs and experiences, instead of a straight line through one field. In this model, you’d set your goal as a skill set rather than a specific job title (for example, VP of Marketing). It involves rethinking our careers, and deciding whether you might have multiple paths you can take to the endgame of a satisfying career.But how do you navigate this, if you’re already in a job, or have a ton of very specific experience that may not travel into the field where you want to go next?Make a Smart Start to Your ChangeIf you already have a job, you don’t need to hand in your resignation and jump right into that deep end of finding your next career. Take time to figure out what you want to do. Think you might have an interest in bumping your photography hobby up into a professional photography gig? Try to hustle one or two freelance jobs on nights and weekends, and try to build a client base.If you already know where you want to go†¦You should start by doing a self-assessment:What types of jobs are available to someone with limited experience?What skills do I have already?What are the bare minimum skills required by this field I’m interested in joining?What development do I need?Am I willing to start from the bottom if necessary?If you’re thinking about changing careers and know what your target field is, you can start by taking related classes online or in the evenings, or by attending networking events. Volunteer. Talk to someone who’s already in the field, and ask what their day-to-day is like, and what their job requires. At this point, there’s no commitment- it’s a fact-finding mission.If you’re still trying to figure out what you want your new career to be†¦Ã¢â‚¬ ¦don’t sweat it. You may just know that you want A Cha nge, and need to figure out what happens next. This option is a challenging one, to be sure- you’re starting from scratch. But that’s also the beauty of it: you’re starting from scratch! You don’t have preconceived notions, and can take the time to figure out what you really want to do, and why.Find Hot Career Change IndustriesWhere are the jobs and new opportunities? Right now, there are definite hotspot industries that are friendly to career changers. According to U.S. News and World Report, these fields are perpetually expanding to keep pace with society:Healthcare. With the Baby Boomer population retiring and aging, healthcare needs and demands will continue to explode.Mobile technology. Got coding skills? If not, perhaps it’s time to start taking some courses? While some areas of the tech sector are declining, the innovations happening in mobile technology (apps, communications, etc.) keep on going.Data analytics. Sometimes it feels like we ar e little but a walking, talking collection of aggregated data points. Almost every industry is pulling in massive amount of information these days, and having the skills to parse and analyze that information is a huge selling point.And remember: if you feel intimidated by the idea of starting over and changing career gears, you are not alone.  Be a New-Wave EmployeeA hard truth of jobs in general these days, and for people who are trying to build experience, is that many employers want non-traditional employees. That means employees who fall outside the full-time spectrum. If you’re looking to make the career switcheroo, you should consider job openings that are in your field, but might not be the permanent opportunity of your dreams. These include:Part-time jobsContract/freelance jobsTemporary jobsThis goes back to the flexibility issue I mentioned earlier. Employers value flexibility, because it helps them reach their own goals. And even if your own goal is to find a perm anent, full-time, benefits-laden job in your new field, these jobs can serve as a stepping stone while you pick up needed skills and experience.Build Your BrandBranding is a major part of any job search, but if you’re trying to rebrand yourself as a different kind of professional, it’s essential. You’re building your rep and your network from the ground up, basically, so it’s important to have a clean base. If you haven’t done so already, clean up your existing profiles and get them job-hunt ready. After you’ve done that, start positioning yourself for your new field. Start following strong voices in your new area, read (and post) links to stay on top of trends in the field, and figure out how people already in the field are positioning themselves. This can help you figure out how to best present yourself as your job hunt really gets underway.Social media is one of those perennial megatrends that doesn’t go away- so the trick is stayi ng on top of the new media to figure out where you should be as well. Which platforms are the â€Å"cool kids† using? Getting familiar with new platforms and sites is something you can easily do on your own time, and it pays off when you have a whole network of people in the field you’re trying to reach.If you’re ready to make the jump to a new career, there are lots of places you can land. With sharp-eyed attention to what’s going on and how you can transfer your existing skills and experience to another field, you’re well on your way. Good luck!

Thursday, November 21, 2019

Orange Juice Titration Essay Example | Topics and Well Written Essays - 750 words

Orange Juice Titration - Essay Example Ascorbic acid ascorbic acid (also known as Vitamin C) is antioxidant and in presence of oxidizing agent it turns into dehydro-ascorbic acid [2]. Earlier experiments have shown that exposure of orange juice to oxygen lead to decrease in amount (concentration) of ascorbic acids and browning of orange juice [3]. No such effect is observed when orange juice is exposed to light [3]. While another research showed that the oxygen does not accelerates non enzymatic browning of orange juice [4]. This research paper tries to analyze the effect of oxygen and light on orange juice and thereby tries to resolve the ambiguity. Hypothesis Null Hypothesis 1: Oxygen does not affect the lifespan of orange juice or vitamin C in the juice. Alternate hypothesis: Oxygen affects the lifespan of orange juice or vitamin C in the juice Null Hypothesis 2: Exposure to light does not affect the life span of orange juice or vitamin C in the juice. Alternate hypothesis: Exposure to light affects the lifespan of ora nge juice or vitamin C in the juice. Claim Exposure to oxygen reduces the shelf life of orange juice. Exposure to light reduces the shelf life of orange juice. ... exposed to air (not exposed to light) 7.666667 10 7 Fresh 0.1. exposed to light 18.66667 23 14 Concentration values of ascorbic acid of different samples achieved from titration (concentration = x*10^-4) P values (T-Test) Fresh OJ. (not exposed to light) Vs. Non-fresh OJ. exposed to air (not exposed to light) – Hypothesis 1 0.00377 Fresh OJ. (not exposed to light) Vs. Fresh 0.J. exposed to light – Hypothesis 2 0.0212 Non-fresh OJ. exposed to air (not exposed to light) Vs. Fresh 0.J. exposed to light 0.03491 Probability of type 1 error while rejecting null hypothesis using students T-test. Bar graph depicts minimum, mean and highest observed concentrations of ascorbic acid in the three samples of orange juice. Evidence It was observed that the mean concentration of ascorbic acid in fresh OJ (0.00320) was much higher than the mean concentration of ascorbic acid in non-fresh OJ (0.00077). Mean concentration of ascorbic acid in fresh OJ exposed to light (0.00187) was more t han mean concentration of ascorbic acid in both non fresh OJ and less than fresh OJ. The variation in concentration of ascorbic acid was highest in Fresh 0.J. exposed to light (2.03333E-07) and was lowest in Non-fresh OJ exposed to air (not exposed to light) (4.33333E-08). T test showed that population Fresh OJ (not exposed to light) and population Non-fresh OJ exposed to air (not exposed to light) were not same. This could be stated with more than 99% accuracy. T test also showed that population Fresh OJ (not exposed to light) and population Fresh 0.J. exposed to light were not same. This could be stated with almost 98% accuracy. Conclusion It was found that the ascorbic acid concentration in orange juice decreased when it was exposed to both light and

Tuesday, November 19, 2019

Current Health Care Situation Essay Example | Topics and Well Written Essays - 1500 words

Current Health Care Situation - Essay Example This applies to all nations with America not left out of the list. The system of healthcare provision to the American people is a problem, which was replicated over past generations of the American history and requires the attention of the involved parties. The United States healthcare system is broken down and no one has the idea of how to fix it. Although the country is an economic giant and a superpower, the situation in the health sector is wanting. A fortunate portion of the American population has insurance cover mostly from their employment that covers their healthcare related costs (Liberty, 2012). However, most of the American people are not lucky enough to have healthcare coverage and as a result, they tend to suffer as they lack the essential access to the services. It is this situation that created questions such as â€Å"why do we keep using the health care system if it does not work?† â€Å"Do we need a universal health care system to act as a single payer and c over the American people in their attempts to get health care services?† These concerns facilitated the drafting of the Patient Protection and Affordable Care Act (PPACA) a United States federal statue that was signed into law on March 23, 2010 by President Barrack Obama. The act commonly referred to as Obamacare or the Affordable care Act (ACA) is the most significant overhaul of the regulations of the system of healthcare of the country since the Medicaid passing in 1965.the ACA established minimum standards in the policies of health insurance (Pipes, 2013). The guaranteed issue in the act the denial of coverage to individuals by insurers based on pre-existing conditions. This means all applicants with the same age and in the same geographical location offer the same insurance premium prices. The act mandates every individual without insurance cover that is from the employer, public or Medicaid sponsored to secure a private-insurance cover unless the individual is in financi al constraints or is a member of a religious denomination that is recognized and does believe in insurance covers. Failure to comply makes a person liable to a fine. Health insurance exchanges that will serve as an online marketplace for small businesses and individuals to compare and buy policies should commence operations in every state according to the act. The exchanges will provide subsidies on a sliding scale from the federal government for families and individuals with low-incomes ranging from 100% to 400% of poverty level created by the federal government (Liberty, 2012). The act also expanded the eligibility for Medicaid to individuals and families with incomes going up to 133% of the federal poverty level with the inclusion of a 5% income disregard. The employer mandate subjects employers who do not provide health care insurance to at least 50 employees to a tax penalty if there are provisions of subsidies in health care for full-time employees through tax deductions by th e government. The reforms in the system of Medicare payment aim at promoting efficiency in the delivery system of health care through restructuring reimbursements of Medicare to bundled payments and not fee-to-service (Pipes, 2013). It seeks to provide access to Americans to affordable health insurance of high quality while reducing the ever-growing health care bill of the American

Saturday, November 16, 2019

Grief Counseling and Process Intervention Essay Example for Free

Grief Counseling and Process Intervention Essay Abstract Grief comes in different forms and affects each person differently. Webster’s dictionary describes grief as â€Å"deep sadness caused especially by someones death, a cause of deep sadness, and trouble or annoyance†. Grief is associated with loss; loss of people, place, or thing. It is a universal experience that happens to all life. In multicultural counseling a counselor should be able to effectively treat and deal with the issues of grief, as they relate to divers groups. The boundaries between normal and complicated grief is a process. The factors of cultural, social and religious influence, also influences the grief and the level of anxiety that is raised due to that grief. Different people behave differently on the same sort of loss, and this makes it important to understand the impact which the loss has on the person. This diversity warrants further research on the topic of grief counseling and process interventions which have to be chosen in different circumstances with different people. Grief Counseling and Process Intervention Grief is a common reality of everyone’s life and almost all have to go through a phase where the loss is too big to handle. Altmaier (2011) states that, the strength of anxiety, stress and grief from a loss depends on the closeness and importance of that lost thing in the life of the person. Many researchers (Ober, et al., 2012; Howarth, 2011; Breen, 2011) have highlighted that death is one of the typical forms of complex loss that most people experienced at least once in their lives. The bereavement of loss of life can be far more devastating to an individual’s behavior and social functioning than any other type of losses. Such bereavement is common in  all cultures and there can seldom be a person who is not disturbed about the loss of a loved one (Howarth, 2011). However, the social detachment and the level of anxiety and depression after the loss can vary from culture to culture, closeness of relation with the deceased one, and the nature of the person. For this reason group counselors have to study and understand the nature and level of grief in order to use the correct strategy and process intervention for grief recovery (Altmaier, 2011). Discussion The term ‘best practices’ has been used in relation with group counseling to analyze the practices that are mostly applicable with people in grief (Kato Mann, 2009). However, several researchers (Baier Buechsel, 2012; Ober, 2011) have canceled out this term and claimed that each case would stand different and unique from the other. Because of this, generalizing the grief counseling process and intervention can be unsuccessful. Understanding the varied state of mind and grief symptoms of anger, depression, loneliness, anxiety and other symptoms are necessary for group counseling (Baier Buechsel, 2012). The Impact of Loss and Bereavement The research of Sussman (2011) founds that the grief and bereavement after a loss has different impacts on males, females and children. It has been discovered that men cope with a loss and their state of depression more quickly than women and children. The beginning of this fact can be related to the natural characteristics and the sensitivity of each individual, which is greater in women and children than in men. Stroebe, et al., (2009) separated the impact of loss into three phases and has illustrated that every individual that has experienced a loss will go through these three phases. The first phase is the instant shock where the person is in a mid-state of accepting the loss. Many people take a long time to accept the fact that a certain loss has occurred (Stroebe, Stroebe, Hansson, 2009). This has been a common view in the cases of deaths of loved ones, particularly with females and young children. This stage has the first reactions of mourning, yelling, protesting, showing anger and frustration loudly and not welcoming the occurrence of the loss (Howarth, 2011). In the second phase the loss is accepted mentally, but there remains the after  effects of the loss, in the form of social impairment and detachment of the person from the social group and/or preferring to be alone (Stroebe, Stroebe, Hansson, 2009). This is the phase where the counselors needs to get involved and observe the symptoms of the person and the duration of the loss event to know the technique and structure that needs to be used in such a situation Higgins (2009). The third phase of acceptance, is on in which the person accepts the loss and develops the belief that nothing can change the reality and life has to move on (Stroebe, Stroebe, Hansson, 1999). Allumbach Hoyt (2009) focuses the fact that grief counseling should not be stopped early in this phase, as there are chances that the patient could return to the second phase again (Allumbach Hoyt, 2009). The concept of cognitive therapy is introduced to be sure that the complete transaction of the person in grief takes place from the second phase of emotional distress and pain to the third phase of recovering and moving on with the life by suppressing the memories of the loss person or thing (Altmaier, 2011). A complex perspective of the grief loss is in the context of young children. Malkinson (2010) underlines the cognitive learning procedure of humans and explains that children from age two- five do not have a solid understanding of loss or death (Malkinson, 2010). They carry likelihood that whatever is gone will return back one day. This is typical in the case of their deceased pets, siblings or parents. As they go into adolescence they develop a better understanding of death and that the departed will not return. A loss of loved one at this stage can be very challenging because the child is already dealing with the questions of self-identity and life-direction. This type of loss can block the mindset, behavior and thinking capability of the child Higgins (2009). Process, Intervention, and Structure Several theorists have addressed the fact that after a loss people usually feel lonely and prefer to be alone as they cannot fill the space made by the loss object or person (Watson West 2006). A person being bankrupted and losing all his life savings in a flash has a high chance of getting isolated from the society and ending up as a depression patient or with physical disorders like brain tumor, high blood pressure or other disorders that happen due to stress and tension (Watson West 2006). If a therapist is consulted in such a scenario then the first thing to do is to understand  beliefs and conjectures which the person is carrying regarding the loss. They may think that people will make fun of them or they will lose their social status. They also may think that they will not be able to take care of their family and children etc. These are the thoughts that the person develops in the second phase of loss. They can become mentally and emotionally weak, not able to look at the brighter side of the scenario or what is left (Baier Buechsel, 2012). In the Task-Oriented Approach forwarded by Doel (2006), Eaton Roberts (2002) shows that the mechanism of motor performance of each individual suffering from losses processed and structured with a technique to make the person believe that the intensity and level of loss is not as big as it is perceived by the person. In his study Doel (2006) defines the practice of using volunteers who can form group with the person to be treated and the volunteers. They will act if they have not had a much greater loss and can share how they have coped with it. This has proved to be a good strategy if conducted in a proper fashion and establishing that the events described by other are similar in nature but unique from one another (Eaton Roberts, 2002). The second task is of helping the person to erase the old memories related to that person, business or any other object. The motif here is not to separate the person from the loss, but to lessen the grief and bereavement that is closely associated to the memories of the loss (Eaton Roberts, 2002). The task oriented intervention for grief counseling shows great limitations when it is implied for the grief therapy of parents who have lost their young children in an accident or been killed. Such cases were abundant after the devastating event of 9/11 and a lot of parents showed little or no recovery by the use of task oriented process and stayed in their state of depression and emotional pain. Brown (2006) has forwarded the Cognitive Behavioral Therapy (CBT) Model for the grief counseling of people in complicated bereavement like those who have experienced sudden death of a loved one, particularly their children. The ground of this intervention is due to the difference between the rational and the irrational thinking of the distressed people. Irrational thinking makes them perceive their lives to be intolerable without the existence of the deceased one (Brown, 2006). In the CBT process, close bonds are developed with such people and they are given the chance to express the effect of such a loss on their present and future.  This presumption, usually based on irrational thinking, is first replicated by other irrational support (Malkinson, 2010). For example, if a mother has lost her child then she is made to believe that her child will be remembered as the one who sacrificed his/her life and he/she would have attained a higher state in the heaven. The parallel of the irrational thinking with other irrational belief was carried out in the study of Cigno (2006) on ‘Cognitive-behavioral practice’ with 18 mothers and 11 fathers whom children became victim of the street crimes or terrorist activities. Cigno found out that 72.4% of the parents in this research showed signs of improvement and were able to enter the second phase of loss grief to the third phase. At this stage, activities of social engagement and task oriented approach can be available to ensure maximum grief recovery of those people (Cigno, 2006). The Complicated Grief Intervention Model (CGIM) To empower the counselors and the social workers in treating complicated grief, there is a need of a model that can define the approach and plan of counselors when they are dealing with a bereaved person (Morris, 2006). The grief of loss of the loved one, a major business downfall or other losses which have a great impact on the outlook of one’s life can be included in complicated grief. The counselor assesses the need and the present condition of the bereaved one in the first step of the model. This is not limited to the emotional state, but also to the practical side; the work and family responsibilities of the bereaved one that are affected by the disposition of the person. These things can be assessed by using the narrative technique and asking the people about their stories related to the lost person or object. A secondary assessment is also suggested where the friends or family members of the bereaved one are interviewed to know the extent of grief (Altmaier, 2011). When the counselor prescribes activities or medicines to the bereaved person this is the second stage is of intervention. It has been a common observation by many researchers (Watson West, 2006; Silversides, 2011; Morris (2006) that counselors are not result-oriented in their intervention. Silversides (2011) discusses that many counselors do not plan the outcome of the activity and they do not regularly evaluate the success of the activity. Because of this practice the recovery is temporary. There have been cases reported to have developed the  same state of depression and grief after the therapy was over (Silversides, 2011). For instance, if a hobby is suggested to the bereaved person to exercise, some of the questions that need to be answered are: what will be the duration of the exercise? What end results it will bring or tend to bring? How will it help the bereaved person to replicate the negative irrational thinking with positive irrational thinking? What will be the consequences of the exercise after it is discontinued for more than 6 months? What will be the approach if the person develops the same state of mind again? Answering these questions prior to starting the intervention strategy will raise the probability of achieving desired results over the anticipated time (Drenth, Herbst, Strydom, 2010). It is evident that some part of the therapy, like counseling sessions and workshops cannot last forever and they need to be stopped after some period, while few of the routine activities can be carried on for a much longer period as the person wants to. It is necessary for the social worker or counselor to understand the significance of the activities and which are for finite period, and analyze if there would be a need to prolong, modify or substitute it with another activity as per the requirement of the person (Johnsen, Dyregrov, Dyregrov, 2012). It is both natural and biblical to grieve. The reality is that no matter how happy those who have gone are, and how much they gain by the move, the loss is suffered , and trying to live in denial of this reality is not heroic but caving in to social or religious pressure that is not of God. There is much evidence that those who confront their inner pain head-on, heal quickest. Inner pain will gradually retreat when we face it, but it will keep haunting us if we run from it. â€Å"Surely he hath borne our griefs, and carried our sorrows: yet we did esteem him stricken, smitten of God, and afflicted. But he was wounded for our transgressions, he was bruised for our iniquities: the chastisement of our peace was upon him; and with his stripes we are healed. All we like sheep have gone astray; we have turned everyone to his own way; and the LORD hath laid on him the iniquity of us all (Isaiah 53:4-6, KJV). Conclusion Grief is a natural occurring and almost every human goes through this phenomenon at some point of time in his or her life. The extent of grief is dependent on factors of closeness with the lost person or thing and the  rational and irrational thinking that the person has developed after the loss. The state of complex grief or bereavement occurs mostly in the case of losing the love ones and entering into the state of loneliness, anger and depression. The degree of these symptoms is more pronounced in teen agers and women. It is for this reason that counselors have to understand the nature and extent of the grief and the irrational thinking that have been developed as a result to prescribe a therapy or activity that best suits the need of the bereaved one. References Allumbach, L., Hoyt, W. (2009). Effectiveness of grief therapy: A meta-analysis. Journal of Counseling Psychology , 46, 370–380. Altmaier, E. (2011). Best Practices in Counselling Grief and Loss: Finding Benefit From Trauma. Journal of Mental Health Counseling , 33 (1), 33-47. Baier, M., Buechsel, R. (2012). A model to help bereaved individuals understand the grief process. Mental Health Practice, 16(1), 28-32. Breen, L. (2011). Professionals experiences of grief counseling: implications for bridging the gap between research and practice. Omega, 62(3), pp. 285-303. Brown, H.C., 2006, ‘Counseling’, in R. Adams, L. Dominelli M. Payne (eds.), Social work. Themes, issues and critical debates, pp. 139–148, Palgrave, London. Cigno, K., 2006, ‘Cognitive-behavioral practice’, in R. Adams, L. Dominelli M. Payne (eds.), Social work. Themes, issues and critical debates, pp. 180–190, Palgrave, London. Doel, M., 2006, ‘Task-Centered workâ⠂¬â„¢, in R. Adams, L. Dominelli M. Payne (eds.), Social work. Themes, issues and critical debates, pp. 191–199, Palgrave, London. Drenth, C., Herbst, A., Strydom, S. (2010). A complicated grief intervention model. Journal of interdisciplinary Health sciences , 10 (1), 97-109. Eaton, Y.M. Roberts, A.R., 2002, ‘Frontline crisis intervention: Step-by-step practice guidelines with case applications’, in A.R. Roberts G.J. Greene (eds.), Social workers’ desk reference, pp. 89–96, University Press, Oxford. Higgins, P. C. (2009). Grief Counseling and Grief Therapy: A Handbook for the Mental Health Practitioner, Fourth Edition. Journal of Palliative Medicine, 12(7), 653-654. doi:10.1089/jpm.2009.9590 Holland, J. M., Neimeyer, R. A., Boelen, P. A., Prigerson, H. G. (2009). The underlying structure of grief: A taxometric investigation of prolonged and normal reactions to loss. Journal of Psychopathology and Behavioral Assessment, 31(3), 190-201. doi:http://dx.doi.org/10.1007/s10862-008-9113-1 Howarth, R. A. (2011). Concepts and controversies in grief and loss. Journal of Mental Health Counseling, 33(1), 4-10. Retrieved from Johnsen, I., Dyregrov, A., Dyregrov, K. (2012). Participants with prolonged grief how do they benefit from grief group participation. Omega, 65(2), pp. 87-105. Kato, P., Mann, T. (2009). A sysnthesis of psychological intervention for the bereaved. Clinical Psychology , 16, 275-296. Malkinson, R. (2010). Cognitive-Behavioral Grief Therapy: The ABC Model of Rational-Emotion Behavior Therapy. Psychological Topics , 2, 289-305. Morris, T., 2006, Social work research methods: four alternative paradigms, SAGE Publications, Thousand Oaks. Ober, A. M., Granello, D. H., Wheaton, J. E. (2012). Grief counseling: An investigation of counselors training, experience, and competencies. Journal of Counseling and Development: JCD, 90(2), 150-159. Retrieved from Silversides, A. (2011). When loss leads in new directions. Jane Simington shares hard-won lessons about healing. The Canadian Nurse, 107(6), 34-35. Stroebe, M., Stroebe, W., Hansson, R. (1999). Handbook of Bereavement: Theory, Research, and Intervention. New York: Press Syndicate .

Thursday, November 14, 2019

Bishop Orders His Tomb at Saint Praxeds Church and The Love Song of Al

Bishop Orders His Tomb at Saint Praxed's Church and The Love Song of Alfred J. Prufrock       The span of time from the Victorian age of Literature to the Modernism of the 20th century wrought many changes in poetry style and literary thinking. While both eras contained elements of self-scrutiny, the various forms and reasoning behind such thinking were vastly different. The Victorian age, with it's new industrialization of society, brought to poetry and literature the fictional character, seeing the world from another's eyes.   It was also a time in which "Victorian authors and intellectuals found a way to reassert religious ideas" (Longman, p. 1790). Society was questioning the ideals of religion, yet people wanted to believe.      Ã‚  Ã‚  Ã‚  Ã‚   In contrast, the 20th century found no such religious fervor in its literature. "They [writers] saw their times as marked by accelerating social and technological change" (Longman, p. 2165).   Modern writers were skeptics, questioning every aspect of social unity, politics, and religion. "In the modern period the quest for certainty associated with the Victorian exploration of values has vanished" (Longman, p. 2167).      Ã‚  Ã‚  Ã‚  Ã‚   Yet many elements of literature remained throughout the changes in historical literature. Dramatic monologue were still used, as evidenced in Browning's "The Bishop Orders His Tomb at Saint Praxed's Church" and Eliot's "The Love Song of J. Alfred Prufrock".   Both contained this style of dramatic monologue, seeing a worldview through the eyes of a fictitious character. Browning's poem lies in the voice of a Bishop, giving instructions for the burial and tomb construction as he lays dieing.   Eliot's poem, sees the world through Alfred J. Pr... ...yric in expression" (Longman, p. 1958) while Eliot's poem is "chaotic, irregular and fragmentary" (Longman. p. 2416).   Both poems deal with loneliness, isolation and internal alienation, yet Browning's Bishop seems to be isolated from without, from the world, and Eliot's Prufrock is isolated from within, creating his own alienation from the world. These concepts, while not new, were carried over time, expressed in both the Victorian era and in the new Modernism, yet this theme, from these two poems, takes on a completely different viewpoint relative to the differing ideologies of the era's in which they represent.    Longman citations   refer to page numbers of Eng 103 course text, Spring 2001: Damrosch, David, et al., ed.   The Longman Anthology of British Literature:   Ã‚  Ã‚   Vol. B.   Compact ed.   New York: Longman - Addison Wesley Longman, 2000.

Monday, November 11, 2019

McDonalds arch delux

The Arch Deluxe was a quarter pounder hamburgers with a slice of peppered bacon, leaf lettuce, onion and tomatoes served on a potato bun with sesame seed’s the hamburger was served with cheese and a honey mustard sauce.McDonalds conceived the idea for the Arch Deluxe in an attempt to win over he more taste perceptive adult. This burger was marketed as â€Å"The Burger with the Grown-up Taste†. It was burgers that would definitely not appeal to children and seemed an attempt to make McDonalds a place that taste savvy grown-ups might go for children even if they didn’t have children. McDonalds was looking to upgrade the image of the fast food restaurant to appeal to a more sophisticated customer and to offer a bit more choice.The reasoning behind McDonalds decision to add the Arch Deluxe included demographic informational and trends that indicated longer life spans. McDonalds felt that this could mean more adult coming to McDonalds and the need for more choice and adult sandwich offerings. McDonalds hired well-known chef Andrew Selvaggio to create a new line of burgers for a more taste-sophisticated consumer. The Arch Deluxe was marketed in 1996. McDonalds used a very pricey marketing campaign to let people know about the new addition to the menu in an attempt to draw new customers.The Arch Deluxe was actually part of a series of deluxe sandwiches that included the larger fish fillet sandwich and a grilled chicken sandwich which have both successfully remained on the menu1.Reasons for new product failureProducts are generally associated with a particular branding. This brand was developed as an attempt to help new products acceptance, to improve the chances of success. The brand made the overall company line of product familiar. Ronald McDonald and the golden arches helped McDonald establish the brand, trust and familiarity to the public. The trouble, at times with branding is that it can in effect; pigeon hole a company and make it difficult for He Company to expand markets. McDonald attempted to reach a more sophisticated, taste conscious adult with the Arch Deluxe. Unfortunately for McDonald, those consumers don’t see themselves at McDonalds and so the campaign and the Arch Deluxe hamburger was a failure.Products can also ail due to poor advertising that is confusing or simply does not attract the customer. Products often fail because the company fails to truly know its customers and its brand.2. Failure of the Arch DeluxeOf course that attraction of McDonalds is not sophistication or five stars tastes. . The draw to the quick meal is the quick meal that appeals to families and is inexpensive. The limited menu is also part of the appeal. McDonalds was trying to add something new to the menu and was marketing it in part, on the fact that it tasted good. McDonalds didn’t seem to recognize that taste isn’t really the main traction to the restaurant. . Critic of the Arch Deluxe included comments abou t the reason people come to McDonalds. What McDonald provides is fast, friendly, consistent simple food for a value. Critics said that McDonalds was loosing touch with their market and with their own business brand.Interesting to note that the Arch Deluxe was developed in the corporate office, where the more successful menu additions such as the apple pie and fish fillet were developed in kitchens in the field. Though McDonald did ample product research on the Arch Deluxe and found that people responded well to the taste, the fact of the matter was that people weren’t looking for that type of burger at McDonaldsMcDonald should have stuck with what they were good at and developed products that kept in mind their brand and their customer.McDonalds is know for simple food and should stay with that type of product.McDonalds is known as family friendly environment with food that children like. Developing foods that are not child friendly will be difficult to market or McDonalds.Mc Donalds was looking to attract an older adult consumer with perceptive taste buds. However, they did not take into account that these consumers are also health conscious and the Arch Deluxe was survey not a healthy choice.3. Observation & ConclusionThe advertising campaign was led by Peter Colligate, known for his unconventional approaches. The campaign focused on children looking at the sandwich with confusion and disinterest. The idea was clearly to make this an adult burger. The lack of success with this advertising tactic led McDonalds to switch to a conveniently advertising effort which included Ronald McDonald in a more adult role, playing golf and dancing at a nightclub for example.Businesses must really understand their band and their consumers. Product failure can be the result of simply loosing the focus of the business brand. Loosing sight of what the customer expects. A McDonald’s customer is looking for a simple meal and a reasonable price. They want to come n or drive and up and order quickly. Customers aren’t looking or a lengthy menu with too many choices.Families on the go look forward to a quick decision and a fast friendly response to their order. Customers are also looking for value. The success of the â€Å"dollar menu† tells one that fact. Buying a sandwich at McDonalds that would have been the same price at a nicer restaurant can feel like a bad value to a true McDonald’s customer. They are looking for the dollar menu.4.RecommendationsMcDonalds must be certain it knows it audience and its consumers. In the future, assuming the relatively stable branding of McDonalds, they will want to stay within a certain range of products. Products must be inexpensive, familiar and now they must also be somewhat healthy.5.ReferencesHaig, Matt, Brand Failures, 200 Kogan Page.Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All TimesLubow, Arthur, Steal This Burger, The New York Times Magazine April 1998